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Unilever’s New Laundry Capsule Will Cut Carbon and Plastic

Persil, Skip & Omo’s capsules are optimized for cold water and short cycles and will be sold in a plastic-free, fully recyclable cardboard box.

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By: Christine Esposito

Editor-in-Chief

Unilever’s Persil, Skip and Omo brands are launching what the CPG giant is calling their most sustainable laundry capsules yet. Unilever says its “Dirt Is Good” brand (DIG, a.k.a. Persil, Skip and Omo brands)—will launch a new capsule that’s designed to deliver stain removal as well as significant reductions in carbon emissions and plastic waste. The capsules have been reformulated and optimized for use in cold (20°C and below), short laundry cycles. The move that reduces Unile...

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